PROJECT
CLIENT
FORMAT
Nivea Men "Just Face It"
Nivea
Branded Digital
ABOUT
When Nivea wanted to leverage the power of scripted long-form digital to reach a larger male audience for their skincare products, they partnered with Defy Media to craft a multi-part web series directed by Todd and starring the brilliant Damon Wayans Jr. (New Girl, Happy Endings) as a young millennial trying to get his personal and professional life on track.
Todd and the creative team developed the series with a well-credited television screenwriter in order to capture the energy and feel of contemporary single-camera comedy and elevate the concept beyond a typical web series. Shot largely on location, the production built a special set to accommodate the camera angles needed to create the illusion that Damon’s character was conversing with himself in the bathroom mirror. The resulting series was a hit with male millennials and received several million views.
STILLS
Nivea Men "Just Face It"
